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Recently the thought of living green has become a very popular topic in the media. Components of the economy and industry which have been focused on being green can help to create new jobs and discover new alternatives to non-renewable fuels. But just what exactly will thrive in the Green Economy can only be decided by consumers reaction to them. To discover what will succeed is to initially figure out why people would want to go eco-friendly?

I’ve often pondered why people might in fact do this. Well, I imagined that most people who go green probably do so due to the fact they realise the effect we’re having on the environment. Perhaps an alternative possibility is that there are consumers who love the cutting edge of innovative green technologies. The third reason I came up with was spending less, but in most cases being environmentally friendly can cost a lot more (at least to start with).

Nonetheless, even though they are all sound reasons, in an post in the Wall Street Journal says that some analysis was done to find out what the trigger is to living green and it was none of the answers above. The real answer is basically pressure from respected peers. Just good traditional peer pressure will get most people to go green.

An experiment was held where two placards were set up in the hotel restrooms. The two placards kindly requested that guests reuse the towels in excess of one day. On just one of the placards it said “Show your admiration for mother nature”. The second placard had as a personal message “Join your fellow visitors in assisting to save the environment.” Overall 75% of people did participate in the towel reusing programme, which is a reasonable amount in itself. But the card that got the best results was the 2nd card stating to follow the other guests. In a follow up test, the second card was adjusted to read “75% of guests making use of this room reused their towels”. The end results were more desirable than the first.

Clearly, like life itself, peer pressure operates very well in this instance. It seems as if just saying that one can help to save the environment is not enough yet to say everyone is doing it will probably cause people to do something.

This tiny experiment can help organizations decide how they will go about marketing their green products. Peer pressure invokes a sense of remorse in people to a point that people will take action. So it seems that companies should center their marketing on making people feel responsible if they don’t go green. No doubt they’ll employ sales techniques like in the study.

I was quite surprised at exactly what the results of the study revealed. Interestingly, when you really contemplate it, it’s not surprising whatsoever. I guess individuals psychologically adapt to what others do because it may be less difficult or we simply don’t want to be known as different.

There it is, the real reason why many people would want to live green. Without doubt people go green for the different reasons I mentioned, nonetheless it’s somewhat surprising to watch lots go green due to peer pressure.

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Recently the concept of living green has grown to be a very well-known topic in the media. The green sector of the economy is likely to be creating many cutting edge jobs for people and new, green energy solutions are being looked at to replace old energy sources. But what exactly will flourish in the Green Economy can only be confirmed by consumers reaction to them. So at this stage it’d be good to evaluate this question: “Why do men and women go green”?

I sometimes question myself this thought and think of why people do this. The obvious explanation is that many people who try to live green are concerned about saving the environment. Or maybe because they may be interested in the new green technology. A third valid reason is that people think that money can be saved by going green though that there is an initial price tag to do it.

Despite what seem like common sense explanations, the truth is quite different as per a Wall Street Journal article. The real reason that gets people encouraged to go green is peer pressure. Just good old-fashioned peer pressure will get people to go natural.

There was an experiment carried out where to placards were placed in the hotel restrooms. Both placards persuaded guests to reuse the shower towels instead of having it sent for cleaning. One placard had the line “Show your regard for nature.” The subsequent placard had as a statement “Join your fellow visitors in making an effort to save the environment.” In summary 75% of people did take part in the towel reusing programme, which is a reasonable amount in itself. But the card that obtained the best results was the subsequent card stating to conform with the other guests. In a follow up test, the second card was modified to read “75% of guests utilizing this room reused their shower towels”. This sign made a lot more people reuse their particular towels.

Peer pressure operates very well in this case just like anything else in life. Telling most people that others are undertaking something rather than simply telling them to save the planet is more effective at getting people to be green.

This study and its results suggests there are certain implications for companies that market these environmentally friendly products to consumers. Peer pressure invokes a sense of guilt in people to a point that people will take action. So it would seem that companies should focus their marketing on making people feel guilty if they don’t go green. It’s fairly likely that companies will use a similar tactic accomplished in the experiment.

It was a bit of a shocker when I learned what the results were of that hotel test. Interestingly, when you really contemplate it, it’s not surprising by any means. I guess individuals psychologically adapt to what others do because it may be simpler or we simply don’t want to be known as different.

There you have it, the real reason why people might want to live green. No doubt people go green for the different reasons I mentioned, but it’s somewhat surprising to see lots go green as a result of peer pressure.

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Due to cutting down trees, we lose as many as six billion trees every year. This has to do with the demand for the products that are made from trees. Writing paper and household tissue papers are an illustration of this, as well as the wood used to make homes. It is possible to act to save our forests even though we should accept that a lot of the items produced from trees are necessary.

Arbor Day was established with the intention that we should all be planting trees on that day although truthfully this has had little impact. Planting trees is not an undertaking that many folks give any thought to. It would help, naturally, if everyone participated and planted a tree.

There may be seven billion people in the world now. Naturally, you can never be certain of the precise count for this. However, if each of those 7 billion individuals went out and planted a tree every Arbor Day, we would be replacing all the trees that were felled that year. But again, this is never going to come about.

Hence, planting trees is something you must consider if you are concerned about the air we breathe and the environment. In terms of planting a tree, I would not advise you merely do this on a certain day each year. Every month is a good goal or why not every week? We have to try to compensate for those individuals who never plant trees even though they keep on using the earth’s valuable resources.

On Arbor Day, the number of trees that are planted is between 8 and 15 million. Based on those estimates, we still need to take that figure up by a further 5 billion. Regrettably, this is not getting any better.

I actually have a solution to the problem entirely even though individuals should still go on planting trees whenever they can. If a law could be passed that every time a tree is felled by lumber companies, they then had to plant two new ones, this could truly make a big difference.

But until someone can turn this into reality, we are left to take care of planting the trees ourselves. And it will not take that much for us to replace the tree population every year. If each and every month, approximately 10% of people worldwide could plant a tree, that would make up for the numbers being felled per year. In yearly terms, this would equal to the planting of roughly 7 billion trees. For the number of trees we need to return to, an effective net gain of 1 billion trees will be the way to reach this goal.

Hence for anyone who would like to make a positive difference to our planet, go plant a tree. Things will change if 10% of people worldwide choose to do this. And you can be one of them.

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If we look at annual figures, anywhere between three and six billion trees are being chopped down all over the world. This has to do with the demand for goods that are created from trees. Such as lumber to put up houses, paper for writing on and even toilet paper for, well you know. We all should take responsibility in maintaining our timberlands even if there are things we have to use that are made from trees.

Although we have Arbor Day, and all of us should plant a tree every Arbor Day, that is simply taking care of a small part of the problem. This is because most individuals don’t go out and plant a tree. If everyone could do our part and plant a tree, it would make a huge impact.

Did you know that there are approximately 7 billion people right now? However, you can never be certain of the precise count for this. The number of trees globally would be increased if every person planted a tree on Arbor Day. We know that this is not likely to take place.

If you would like to save our planet, planting trees is a good step that you can take. And I don’t mean to only go out once each year and plant a tree. I am talking approximately once a month or even once every week. We must try to make up for those who never plant trees even though they continue to use the earth’s valuable resources.

On Arbor Day, the number of trees that are planted is between 8 and 15 million. That still comes out to a 5 billion tree shortage every year. And yearly, it simply continues to get worse.

I actually have a solution to the problem entirely even though individuals should nevertheless continue to plant trees whenever they can. If a law could be enacted that every time a tree is felled by lumber companies, they then had to plant two new ones, this could actually make a huge difference.

But then, until someone has the presence of mind to make this a reality, we are left to take care of replacing the trees ourselves. To keep those tree numbers up will not actually take a lot of effort. If each month, roughly 10% of people worldwide could plant a tree, that would make up for the numbers being chopped down every year. On an annual basis, this would result in the planting of more or less 7 billion trees. For the number of trees we need to return to, an effective net gain of 1 billion trees will be the way to attain this goal.

So for anyone who desires to make a positive difference to our world, go plant a tree. Bear in mind that we only need 10% of everyone on the planet to commit to this. And you can be one of those people.

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